Diddy wasn’t shocked to see this video he posted of young white kids rapping. He knows the impact of hip hop on pop culture but he encourages young artists to make smart business decisions. Diddy commented, “Our culture is a global resource, let’s not play ourselves and wake up one day and not own our own culture. Tighten up on your contracts, tighten up on your deals. Demand ownership. Demand equity. Protect your culture. IT’S FOR EVERYONE TO ENJOY BUT FOR US TO OWN!”

 
 
 
 
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