RIP Craig Mack. Mack was a Long Island rapper who was part of the foundation for Diddy’s Bad Boy Entertainment. Craig was launched into hip-hop stardom with the best-selling summer hit “Flava in Ya Ear” in 1994. He died of heart failure at a hospital near his Walterboro, S.C., home Monday. Mack had a short but bright career on the Bad Boy roster. He left the label in 2014 to pursue his faith at a South Carolina church.