In the age of likes some people are willing to do anything for more social media clout. Take the following story;
Emma Hallberg, a white teenager and self-proclaimed model, is being accused “blackfishing,” or pretending to be black, to get more followers.
Although Emma denies her intent was to mislead her social media followers the pictures are pretty damning. Hit play on the video to learn more about this strange story:
Emma is a 19-year-old model from Sweden. She is considered an “influencer” on Instagram with over a quarter million followers. If you had to guess her race from her IG pictures it would be near-impossible. Check out some of Emma Hallberg’s best photos and you will see what the “blackfishing” controversy is all about:
The phrase “blackfishing” is being used to describe Emma. It means pretending to be black in order to trick a particular social media base of users.