pusha t new adidas deal

 

Pusha T is following in fellow labelmate and friend Kanye West’s shoes with a multi-million dollar deal with Adidas. Although Pusha has had a relationship with the sportswear company since 2012, he will have a bigger role with this new deal in developing products and content. First up, Pusha will head the creation of the EQT footwear series.

Responding to this news Pusha T dropped a lyric from an unreleased track, “They say all’s fair in love and war, you say I moved the line just to score…HEADSHOT to keep Adidas pure.”