The Weeknd’s social media went red 3 days ago. Nothing but red images were posted to his social media channels. Then finally a cryptic but more detailed explanation as this photo of two cartoon eyes were posted with the words “Comic Con October 7th @Marvel.” Then Comic Con said “The XO is everything you believe in.”
Looks like The Starboy is getting into the game of comics. He also has a new line of clothes available at H&M and a deal with Puma.